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Achterhoek Toerisme · Tourism & Media

One platform.
A complete region.

More than fifty websites, a route app, interactive information points and thousands of tourist locations. All connected from one central platform.

51 Websites
3 Languages
1 Central platform
iOS · Android Route app

The challenge

A tourist region isn’t made of a single website.

Every municipality, town and theme has its own story. Visitors expect up-to-date routes, events and inspiration, while managers above all need an overview.

When every website is managed separately, the result is duplicate work, outdated information and a platform that becomes ever harder to scale.

So the question wasn’t

“Can you build a website?”

But

“Can you design the complete digital infrastructure of a tourist region?”

One central platform

One source. Endless destinations.

We developed a central platform where content is managed only once. From that single environment, routes, events, locations and businesses appear automatically on every connected website, the mobile app and the information kiosks.

Every website keeps its own identity. The technology stays entirely central.

Central platform · CMS
Websites
Route app
Kiosks
APIs

On the platform

What runs on the platform?

51

Websites

Every municipality, town or theme has its own website with a unique look, without duplicate content or duplicate management.

01

Route app

Cycling and walking routes including navigation, offline use, elevation profiles and personal route planning.

Interactive kiosks

Visitors receive relevant information instantly based on their location. Routes, activities and points of interest are tuned automatically to each information point.

Central content library

Every website draws on the same data. A change is applied everywhere at once.

One platform, every channel

The same source everywhere. Its own face everywhere.

Voorbeeld van een regiowebsite
Websites
Beheeromgeving op tablet
Management
Route-app op telefoon
Route app
Interactieve kiosk
Kiosk

Smart routes

Smart technology. Invisible to the user.

The best technology is technology no one notices. Routes are built automatically from junctions. Distances, travel times, elevation profiles and map views are all calculated automatically.

Businesses, events and points of interest are linked to routes automatically based on location.

Visitors can:

  • build their own routes
  • download routes
  • print routes
  • navigate without an internet connection

Built to grow

Built to grow along.

The platform has been evolving with the Achterhoek for years. New websites, features and initiatives are added without having to rebuild the foundation.

Today the platform supports, among other things:

Packages & hotel routes Camping Card Silo Art Tour Kidsgeluk Achterhoek Convention Bureau Central image library Reservations & registrations

Results

51 Websites on one platform
3 Available languages
1 Central management system
100% Consistent content across all channels

The impact

A visitor sees a beautiful tourism website. A manager only has to update information once. And Achterhoek Toerisme has a platform that has been growing with the region’s ambitions for years.

That is exactly what we’re good at: translating complex digital challenges into solutions that feel simple.

Service used: Custom software

Thanks to Recreate we manage the entire region from a single system.
Achterhoek Toerisme

Also building a platform that can grow for years to come?

Let’s get acquainted. We’re happy to think along with your challenge, idea or project.

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