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An interactive online platform gives new employees a virtual tour of the Heineken factory, so they walk in on day one well-prepared, informed and connected.

About Heineken

Heineken is one of the most international brewers in the world, with a portfolio of brands and production sites spread across the globe. At that scale, onboarding new employees well and consistently is essential.

The challenge

New employees started without a clear picture of the brewing process, the layout of the factory and the safety protocols in place. As a result, it took time for them to grow into their role and feel truly part of the company.

An interactive virtual factory tour

Together with Heineken, Recreate developed an interactive online onboarding platform featuring a virtual tour of the factory. On an interactive map, new employees click around and explore the different areas themselves, from production to logistics. Infographics and videos explain company facts, the production process and safety information.

The platform is built with Three.js, a JavaScript library that enables 3D graphics directly in the browser. Interactive animations bring the factory to life, without anything needing to be installed. Employees go through the tour at their own pace, wherever and whenever it suits them.

This platform helps them feel more connected to the company, more informed and ready for their new role before they step inside the building.

On the Heineken onboarding platform